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Getting started with adCenter: creating ad groups

This is part 2 in our Getting Started with adCenter series, following my Creating Campaigns post from last month. Today's topic: ad groups. Ad groups are your friends. It’s their job to help keep you organized as you manage your online PPC campaigns. When you are setting up your campaigns in adCenter...

Posted to adCenter Blog for Advertisers (Weblog) by Kristee Bingham - MSFT on 07-30-2008
Help improve your adCenter campaign performance with adCenter reports

Now that we’ve covered some of the reporting basics , let’s discuss some useful reports and things to look for in those reports to help point out trends and find areas for account growth. Ad performance report CTR - The ad performance report is a valuable report to run on a regular basis because it can...

Posted to adCenter Blog for Advertisers (Weblog) by Justin Vanning - MSFT on 07-17-2008
Language and market distribution vs. targeting on adCenter: what’s the difference?

When creating a new campaign in adCenter, do you find yourself feeling a bit confused when it comes to understanding ad distribution by language and market (figure 1 in screenshot below) versus geographic targeting (figure 2 below)? Are you wondering what the differences are between selecting "English...

Posted to adCenter Blog for Advertisers (Weblog) by Lesley Regoso - MSFT on 06-24-2008
Bounce Rate: Your Single, Most Important Metric Re: PPC & Web Analytics

You can't do search engine advertising without web analytics. At least, you can't do it well. Getting the click from the search page to your web page is just the first step; everything else depends upon your analytics. If you can't move your visitors beyond the landing pages, you can't...

Posted to adCenter Analytics Blog (Weblog) by Charles Thrasher on 06-16-2008
Increase ROI with the hockey nation: adCenter in Canada

Increase ROI with the hockey nation: adCenter in Canada Do you conduct business in Canada? Whether you ship products or provide services, don’t forget to include the great white north as a part of your paid search campaign. Canada is no longer just a large land mass north of the border. Rather, it has...

Posted to adCenter Advertiser (Forum) by Chris Norred - MSFT on 06-09-2008
Refining Your Audience

In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique was not without risk. Negative keywords are...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 06-05-2008
It's not too late for Father's Day

Now that Mom's had her special day, it’s time to turn the attention to Dad. Father's Day is just around the corner (June 15 th ), so there’s still time to get in front of everyone who is searching for the right gift. With gas prices on the rise, shopping and ordering online is the easy way to...

Posted to adCenter Blog for Advertisers (Weblog) by Charla Fogle - MSFT on 06-04-2008
Re: Unable to select "countries/regions" from Adgroup settings

Hi Rathna, I have just test the targeting options and it does work for me. What browser are you using? I tested this using Internet Explorer, if you are using a different browser, not all browsers are compatible with the extended features that adCenter utilizes. If you are using IE, you can also clear...

Posted to adCenter Advertiser (Forum) by BrianH - MSFT on 06-03-2008
Focus on Non-Brand Terms to Boost Performance & Revenue

Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what if you don't have a well-known brand, or what if you...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 04-03-2008

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Microsoft adCenter Community Official support community for the users of adCenter

Browse by Tags: targeting

Getting started with adCenter: creating ad groups

Help improve your adCenter campaign performance with adCenter reports

Language and market distribution vs. targeting on adCenter: what’s the difference?

Bounce Rate: Your Single, Most Important Metric Re: PPC & Web Analytics

Increase ROI with the hockey nation: adCenter in Canada

Refining Your Audience

It's not too late for Father's Day

Re: Unable to select "countries/regions" from Adgroup settings

Focus on Non-Brand Terms to Boost Performance & Revenue

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Top Contributors (Last 30 Days)

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good keyword performance report download time Posted by: RichardY on 08/14/2008 in: adCenter Analytics

adCenter Desktop Current Known Issues Posted by: Carolyn Miller - MSFT on 08/07/2008 in: adCenter Advertiser: adCenter Desktop Beta

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

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adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

Unable to Download Text Ads and Keywords Posted by: AlphaProject on 06/13/2008 in: adCenter Advertiser: adCenter Desktop Beta

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