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Tips to make sure your dynamic ads appear as capitalized in adCenter

It’s no secret that using dynamic ads is a great way to improve relevance and thereby increase your CTR, but in order for your ads to show up the way you want them to, you need to make sure you’re using the right formatting. You can learn more about dynamic ads by visiting the adCenter help files, or...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 07-10-2008
AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 06-11-2008
It's not too late for Father's Day

Now that Mom's had her special day, it’s time to turn the attention to Dad. Father's Day is just around the corner (June 15 th ), so there’s still time to get in front of everyone who is searching for the right gift. With gas prices on the rise, shopping and ordering online is the easy way to...

Posted to adCenter Blog for Advertisers (Weblog) by Charla Fogle - MSFT on 06-04-2008
Constructing an Effective Call to Action for Your Ad Copy

Any successful campaign will have an effective call to action. There are many important factors to improve your results, including how you market and communicate your call to action, but when it comes down to the call to action itself, there are 6 key tips that can transform any run of the mill ad into...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 05-20-2008
Dynamic Text in adCenter

The Power of Parameters Several times I've emphatically stated on this blog that you can't nest one parameter inside another. It's time to eat my words. What's a parameter? How is it useful? And why are they nesting? (I'm forcibly restraining myself from making a bad pun here.) A...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 03-29-2008
Use dynamic text to keep your ad text within limits

In adCenter, the ad title character limit is 25 characters and the ad description character limit is 70 characters. To stay within these limits when you are using dynamic keywords or placeholders, simply insert default text. This default text will display if one of your dynamic keywords or placeholders...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 03-26-2008

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Browse by Tags: parameters : dynamic text

Tips to make sure your dynamic ads appear as capitalized in adCenter

AdCenter Optimization Quick Reference Guide

It's not too late for Father's Day

Constructing an Effective Call to Action for Your Ad Copy

Dynamic Text in adCenter

Use dynamic text to keep your ad text within limits

Join the Community

Find an Answer

Top Contributors (Last 30 Days)

Microsoft Contributors

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good keyword performance report download time Posted by: RichardY on 08/14/2008 in: adCenter Analytics

adCenter Desktop Current Known Issues Posted by: Carolyn Miller - MSFT on 08/07/2008 in: adCenter Advertiser: adCenter Desktop Beta

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

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adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

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