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PPC: Query String vs. Keyword

Is the information passed to adCenter Analytics (ACA) by an adCenter PPC ad the query string input by the searcher, similar to that for an organic search referral, or the actual keyword the advertiser bid upon? I'm pretty sure it must be the query string but I wanted to confirm that no additional...

Posted to adCenter Analytics (Forum) by Charles Thrasher on 04-03-2008

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