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Browse by Category: Reporting and optimization in Analytics

10 Second Tip: Compare Metrics At A Glance

With the latest beta release of adCenter Analytics we introduced the dashboard view . This customizable visualization gives you a snapshot of your sites traffic including top pages, keywords and referring websites. Today’s tip shows you how to do a quick comparison of metrics by day, week or month for...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 09-24-2008
Understanding Visitor Behavior - The adCenter Analytics Path Report

Today, we’re continuing our deep dive into features released in our recent Beta refresh. We've touched previously on The Dashboard , The Treemap Report and The Entry & Exit Page Report and continue the reporting theme by talking about the adCenter Analytics Path report. Most analytics reports...

Posted to adCenter Analytics Blog (Weblog) by Jonathan Tuliani - MSFT on 09-18-2008
“Hits” Are Successful Pop Songs – Not A Web Success Measurement

Summer has arrived here in London (!) so yesterday I took myself up to Sheen Common to watch some village cricket in the blazing sunshine. Accompanied by an assortment of Sunday newspapers, I couldn’t help but spot the word “hits” being spattered around various articles as a supposed indication of a...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 09-15-2008
Comings and Goings - Top Entry and Exit Pages Report

One common misconception many website owners have is that people enter their site via the front door. The homepage is probably your main entry point by design and may have some welcome message outlining what the site is about and what users may find if they navigate a little further. But as mentioned...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 08-27-2008
Measuring Online Success - SES San Jose 2008

It's 80 degrees and sunny in San Jose and I'm inside the McEnery Convention Center at Search Engine Strategies ! But that's OK because I've just been sitting in a session on Measuring Success in a 2.0 World! As the web gets more divergent and new applications and ways of interacting with...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 08-19-2008
Treemapping: Navigating Root and Branch

When the treemap was first introduced to adCenter Analytics Beta (it was called Project Gatineau back then), I didn't see the value. Using the size of a rectangle as a visual cue to the importance of a page ranked by page views, entries, exits, or bounces was novel but, well, I simply didn't...

Posted to adCenter Analytics Blog (Weblog) by Charles Thrasher on 08-09-2008
Site Optimization Using adCenter Analytics Treemap Report

Traditional charts and graphs typically show only a single metric: page views, visit duration, and so on. Sometimes, it can be useful to get a combined view of how two metrics are interacting. We’ve added a new visualization to adCenter Analytics to provide this — The Treemap. You can find The Treemap...

Posted to adCenter Analytics Blog (Weblog) by Jonathan Tuliani - MSFT on 04-16-2008
adCenter Analytics - Running Basic Traffic History Reports

Last week we talked about How To Get Started With adCenter Analytics and showed you tools for auto-tagging your website . Today, we'll show you how to run some simple reports to track how many visitors you have had to your site, and how many pages they viewed. When you log into adCenter , click on...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 04-07-2008

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Browse by Category: Reporting and optimization in Analytics

10 Second Tip: Compare Metrics At A Glance

Understanding Visitor Behavior - The adCenter Analytics Path Report

“Hits” Are Successful Pop Songs – Not A Web Success Measurement

Comings and Goings - Top Entry and Exit Pages Report

Measuring Online Success - SES San Jose 2008

Treemapping: Navigating Root and Branch

Site Optimization Using adCenter Analytics Treemap Report

adCenter Analytics - Running Basic Traffic History Reports

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Top Contributors (Last 30 Days)

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