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Jim Sterne Interview at eMetrics San Francisco 2008

I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability" - what did they mean? How should marketers...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 05-13-2008

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