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Tips for preventing your budget from exceeding prematurely

Have there been days you experienced a sudden spike in impressions? Here are a couple easy ways you can protect your budget from exceeding prematurely. 1- Use Budget per Day Option: With this new budgeting option, you can control your campaign costs by stopping ad exposure if you set a maximum daily...

Posted to adCenter Advertiser (Weblog) by Lara Hanif - MSFT on 04-25-2008
Keyword research with the adCenter Add-in Beta for Excel 2007

To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in . Keyword Extraction: extract a list of popular keywords from a specified Web site. Keyword Suggestion...

Posted to adCenter Advertiser (Weblog) by Carolyn Miller - MSFT on 04-22-2008
Keyword research: what can you learn from a word?

What’s the story of "chocolate"? As learned from data freely available to all adCenter users via the adCenter Add-in for Excel : There are more searches for Chocolate in February than any other month, but there are notable peaks throughout the year in June and October (a demonstration of appropriate...

Posted to adCenter Advertiser (Weblog) by Jorie Waterman -- MSFT on 04-15-2008
Search For More Traffic & Conversions From Within!

If you ever get a chance to attend a search conference, you will not be disappointed. The big shows dotted around the globe are run by the teams from Search Marketing Expo and Search Engine Strategies . Generally they are 3 or 4 days with multiple tracks on various subjects like keyword research, analytics...

Posted to adCenter Advertiser (Weblog) by Mel Carson - MSFT on 04-10-2008
Focus on Non-Brand Terms to Boost Performance & Revenue

Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what if you don't have a well-known brand, or what if you...

Posted to adCenter Advertiser (Weblog) by Tina Kelleher - MSFT on 04-03-2008
Understanding goals part 2: keyword metrics and the buying cycle

In part 1 of this series, I covered goals and the buying cycle. Today I'll talk about keyword opportunity and performance metrics to consider at various stages of the buying cycle and how you can derive actionable data from these. What types of metrics should be considered at various stages of the...

Posted to adCenter Advertiser (Weblog) by Jorie Waterman -- MSFT on 03-21-2008
Understanding goals

Part 1: clearly understand goals, at each stage in the buying cycle, before beginning any keyword research or analysis effort I'm Jorie Waterman and I work on the Microsoft Keyword Services Platform (KSP); we developed the adCenter Add-in for Excel and this is the first in a series of blog posts...

Posted to adCenter Advertiser (Weblog) by Jorie Waterman -- MSFT on 03-13-2008
Web Analytics & The adCenter Add-in for Excel 2007

With the recent upgrade to adCenter Analytics , it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we’ll be doing just that, but I wanted to point out some other media we’ve designed for another...

Posted to adCenter Analytics (Weblog) by Mel Carson - MSFT on 03-12-2008
Enhance your campaigns with keyword research and optimization tools

Have you heard? Microsoft adCenter Add-in Beta for Excel 2007 is the buzz for keyword research and optimization. News about this adCenter tool has been positive. And, it's easy to use — right in Microsoft Excel 2007. Simply download the Add-in Beta and click Ad Intelligence on the Excel ribbon. Then...

Posted to adCenter Advertiser (Weblog) by Carolyn Miller - MSFT on 03-12-2008

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Browse by Tags : Keyword Research

Tips for preventing your budget from exceeding prematurely

Keyword research with the adCenter Add-in Beta for Excel 2007

Keyword research: what can you learn from a word?

Search For More Traffic & Conversions From Within!

Focus on Non-Brand Terms to Boost Performance & Revenue

Understanding goals part 2: keyword metrics and the buying cycle

Understanding goals

Web Analytics & The adCenter Add-in for Excel 2007

Enhance your campaigns with keyword research and optimization tools

Join the Community

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DeepMetrix help Posted by: JMVivas on 05/15/2008 in: adCenter Analytics

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Trouble Shooting tips for Login errors Posted by: Dylan Huang on 04/14/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

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