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Quick and easy keyword expansion tips for your paid search campaigns

Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there are certainly best practices to explore. Keep the following...

Posted to adCenter Blog for Advertisers (Weblog) by Alan Amerault - MSFT on 06-20-2008
Keyword research with the adCenter Add-in Beta for Excel 2007

To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in . Keyword Extraction: extract a list of popular keywords from a specified Web site. Keyword Suggestion...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 04-22-2008
Keyword research: what can you learn from a word?

What’s the story of "chocolate"? As learned from data freely available to all adCenter users via the adCenter Add-in for Excel : There are more searches for Chocolate in February than any other month, but there are notable peaks throughout the year in June and October (a demonstration of appropriate...

Posted to adCenter Blog for Advertisers (Weblog) by Jorie Waterman -- MSFT on 04-15-2008
Focus on Non-Brand Terms to Boost Performance & Revenue

Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what if you don't have a well-known brand, or what if you...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 04-03-2008
Understanding goals part 2: keyword metrics and the buying cycle

In part 1 of this series, I covered goals and the buying cycle. Today I'll talk about keyword opportunity and performance metrics to consider at various stages of the buying cycle and how you can derive actionable data from these. What types of metrics should be considered at various stages of the...

Posted to adCenter Blog for Advertisers (Weblog) by Jorie Waterman -- MSFT on 03-21-2008
Understanding goals

Part 1: clearly understand goals, at each stage in the buying cycle, before beginning any keyword research or analysis effort I'm Jorie Waterman and I work on the Microsoft Keyword Services Platform (KSP); we developed the adCenter Add-in for Excel and this is the first in a series of blog posts...

Posted to adCenter Blog for Advertisers (Weblog) by Jorie Waterman -- MSFT on 03-13-2008
Enhance your campaigns with keyword research and optimization tools

Have you heard? Microsoft adCenter Add-in Beta for Excel 2007 is the buzz for keyword research and optimization. News about this adCenter tool has been positive. And, it's easy to use — right in Microsoft Excel 2007. Simply download the Add-in Beta and click Ad Intelligence on the Excel ribbon. Then...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 03-12-2008

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Browse by Tags : Keyword Research : adCenter Add-in Beta for Excel 2007

Quick and easy keyword expansion tips for your paid search campaigns

Keyword research with the adCenter Add-in Beta for Excel 2007

Keyword research: what can you learn from a word?

Focus on Non-Brand Terms to Boost Performance & Revenue

Understanding goals part 2: keyword metrics and the buying cycle

Understanding goals

Enhance your campaigns with keyword research and optimization tools

Join the Community

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