Microsoft adCenter Community Media

adExcellence Tutorial Series: Editorial Guidelines

Jason Yormark — Wed, 30 Jul 2008 17:23:00 GMT

One of the more frequent support inquiries we get on a regular basis revolves around our editorial guidelines. It can be difficult to have to keep track of different sets of these guidelines across multiple advertising solutions. Luckily we've built some great content that can help you better understand our editorial process and guidelines as part of our accreditation program Microsoft adExcellence . This time around we are featuring our Editorial Guidelines tutorial that will help you understand...(read more)

Recording of July Webcast with Program Manager Shamit Patel On adCenter API Version 5.1 Update

Chris Norred - MSFT — Tue, 22 Jul 2008 20:48:00 GMT

In case you missed the adCenter API Version 5.1 Update Webcast last week, you can listen and view it anytime online. Download the Live Meeting recording from the following zip file: http://adcentercommunity.com/videos/API_Live_Meeting_July_15.zip For best viewing experience, use Microsoft Office Live Meeting High\-Fidelity Presentation format including video playback. Download size will be larger and may take longer time to download. Use Microsoft Office Live Meeting Replay for quicker downloads. Installing Microsoft Office Live Meeting Replay Wrapper provides a rich way to view the recording for this format. You only need to download the Replay Wrapper once per computer.

-Chris

2008 adChamps London Recap

Jason Yormark — Wed, 16 Jul 2008 19:42:00 GMT

On Friday, June 13th we hosted the 2nd round of adChamps, this time hosted in London under the watchful eye of our very own Mel Carson . As expected, the event was a huge success from sharing upcoming launches, to gatherng feedback from advertisers to help impact the way we do business. The following is the first of a few videos recapping this year's event and what some of our advertisers experienced....(read more)

Microsoft adCenter Add In For Excel - Keyword Suggestion Tutorial

Jason Yormark — Wed, 09 Jul 2008 18:11:00 GMT

In our ongoing tutorial series, this week we continue the Add In For Excel series with the Keyword Suggestion Tutorial. This is a great feature that can help you build out your keyword lists not only for your adCenter campaigns, but for other advertising platforms as well. The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can: Easily and quickly build out or expand keyword lists. Effectively plan keyword...(read more)

Meet The Team: US Ad Services Part 2

Jason Yormark — Wed, 02 Jul 2008 19:54:00 GMT

We wrap up our US Ad Services Meet The Team series with a sit down with Sarah Reagan , Alan Amerault and Lauren Taft-McPhee , all Media Specialists on the US Ad Services Team. They share their insights on the industry, what it's like to work at Microsoft, and some other useful tips and tricks that can possibly help you with your adCenter experiences....(read more)

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial

Jason Yormark — Wed, 04 Jun 2008 18:03:00 GMT

A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel. This week we follow up with an actual look at how to use the tool using the Keyword Wizard option. The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can:

Easily and quickly build out or expand keyword lists.
Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
Forecast monthly and daily keyword impressions and future trends.

For the complete series of tutorials and to download this free software, be sure to check out the Excel Add In page on the Microsoft Advertising site today. In the meantime, check out an overview of the tool right here!

adChamps 2008 Interview: Mark Carson (Fat Brain Toys)

Jason Yormark — Fri, 30 May 2008 16:33:00 GMT

In this week's video edition my sit down interview with Fat Brain Toys founder, Mark Carson. Mark's story is an interesting one and is a true example of someone fulfilling a need in their own life and turning it into a successful business. Be sure to check out Fat Brain Toys at: http://www.fatbraintoys.com/

Webcast recording from adCenter API v5 update Live Meeting

Chris Norred - MSFT — Thu, 29 May 2008 23:13:00 GMT

In last week's webcast, Program Manager Shamit Patel emphasized the deadline for API users to update code to use version 5 of the adCenter API. His point was that developers should update soon to allow time for testing and troubleshooting implementation of the new code. With summer vacations approaching, now is the time to move to V5.

The Live Meeting last week discussed some new questions from customers and included a walkthrough of the basic changes. View the Webcast below in Silverlight streaming media. Or download the video with the link below.

-Thanks

Chris

Meet The Team: NY Search Media Team Part 2

Jason Yormark — Thu, 08 May 2008 19:41:00 GMT

While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising down the road. In Part 2 of this series, I sat down with Kunal Das, Faye Marie Trapani, & Sumit Shukla, all Search Media Strategists and Analysts.

Meet The Team: US Ad Services

Jason Yormark — Tue, 29 Apr 2008 21:03:00 GMT

In this week's video we showcase our sit down with Charles Thrasher and Bill Bledsoe from the US Ad Services Team. Charles is currently a Project Lead with a rich history of client facing and Analytics experience. Bill Bledsoe, a Media Specialist, has an extensive API servicing background. Both share their insights with us this week on their expertise and thoughts on the industry.

Microsoft adCenter Add In For Excel - Overview Tutorial

Jason Yormark — Tue, 22 Apr 2008 17:58:00 GMT

Looking for some additional keyword and optimization tools to help you better manage your advertising campaigns? Interested in a terrific solution for free? The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can:

Easily and quickly build out or expand keyword lists.
Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
Forecast monthly and daily keyword impressions and future trends.

Slides and Notes from adCenter API V5 Presentation

Chris Norred - MSFT — Fri, 18 Apr 2008 21:25:00 GMT

Those of you who attended the Live Meeting conference on Tuesday had a chance to talk with Shamit Patel, the program manager leading API development for adCenter. We appreciate your taking the time to learn more about the new version and to share your questions and requests. I've attached the PowerPoint slides and notes from the presentation. I will upload the recording of Shamit's session in the next couple days.

Thank you,

-Chris

Matt Van Wagner on How To Get Started With Search Engine Marketing

Mel Carson - MSFT — Thu, 17 Apr 2008 15:22:00 GMT

I recently managed to get 10 minutes with Matt Van Wagner, a seasoned search marketing pro who has induced 1000's of PPC marketers via his Search 101 classes at conferences all over the world.

In this interview Matt tells us about how he got into the business and gives some valuable tips on how to get started, stay on top, and get the best ROI for your pay-per-click campaigns.

Vanessa Fox Audio Interview - SEO & Web Analytics

Mel Carson - MSFT — Sun, 13 Apr 2008 21:25:00 GMT

One of the best things about attending search marketing conferences, is the opportunity to get up close and personal with the speakers and moderators who are always willing to impart their wisdom and experience.

At Search Marketing World in Dublin a couple of weeks ago, Vanessa Fox kindly agreed to have a chat for 10 minutes (in a very noisy corridor) about search engine optimisation (SEO) and analytics, and how marketers can use analytics to inform decisions they make about what and how to optimise.

Vanessa is Entrepreneur in Residence at Ignition and is features editor at Search Engine Land.

Ian Thomas Interview - Gatineau, adCenter Analytics & Beyond

Mel Carson - MSFT — Wed, 09 Apr 2008 07:38:00 GMT

A few weeks ago, on a typically dark and rainy day in Seattle, I bumped into Ian Thomas, Microsoft's Director of Customer Intelligence. He kindly agreed to have a chat about web analytics for the adCenter Analytics Blog.

In this interview, Ian takes us though his role, the story behind the adCenter Analytics Beta and what customers can expect from the team in the next few months.

adChamps 2008 Interview: Jennifer Slegg

Jason Yormark — Tue, 01 Apr 2008 20:48:00 GMT

In this week's video edition my sit down with SEM and Contextual Advertising guru, Jennifer Slegg. We had the opportunity to sit down and discuss her background, views on the industry and other SEM/Contextual gems. Be sure to check out Jennifer's blogs a http://www.jenniferslegg.com/ and http://www.jensense.com/.

Meet The Team: NY Search Media Strategists

Jason Yormark — Mon, 24 Mar 2008 21:59:00 GMT

While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising down the road. In this week's edition, I sat down with Alyssa Miller, Tom Britton, and Teresa Elliott, all Search Media Strategists.

adChamps 2008 Interview: Jonathan Hochman

Jason Yormark — Thu, 13 Mar 2008 21:10:00 GMT

I had the opportunity to sit down with Jonathan Hochman of Hochman Consultants at adChamps 2008 and spoke briefly about Jonathan's firm, background, and some of the tips, tricks and resources that he uses in his day to day. This is a first in the series of a variety of videos we will showcase on the site.

Web Analytics & The adCenter Add-in for Excel 2007

Mel Carson - MSFT — Wed, 12 Mar 2008 22:03:00 GMT

With the recent upgrade to adCenter Analytics, it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we’ll be doing just that, but I wanted to point out some other media we’ve designed for another product that compliments adCenter Analytics exquisitely.

The adCenter Add-in for Excel 2007 is the perfect tool to help you take action on the key learnings adCenter Analytics provides you about your site.

When it comes to keyword research, the adCenter Add-in can make suggestions and provide volume and forecast data to help you capitalise on search terms that are successfully converting on your site. It can also give you ideas for similar keywords if you’re finding some of your site’s pages are not quite hitting the right note with your visitors, not forgetting demographic and geographic intelligence too. All in the very powerful format of Excel 2007.

So take a look at the adCenter Add-in Demos my colleague Jason Yormark designed, and use them to help take action on your analytics reports.

Click this link to view the adCenter Add-In Tutorials

Recording of adCenter API V5 Live Meeting Webcast is Now Online

Chris Norred - MSFT — Mon, 10 Mar 2008 00:32:00 GMT

The recording of our February webcast with Gopal Madhavan, senior development lead, is now available for viewing online. Gopal discussed the upgrade to V5 in the first of a series of monthly webcasts. Our next Live Meeting is coming up March 18th . It's a good chance to talk with the development team and get helpful advice on the upgrade or other questions.