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How the keyword delivered match type shows "Broad" in Content Network?

• 08-19-2008 7:17 AM

  • rsrathnaraj
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  • Joined on 04-14-2008
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  • Posts 38

  How the keyword delivered match type shows "Broad" in Content Network?

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  Hi,

   

  How adcenter is showing in the report that the keyword delivered match type is "Broad" in content network. I'm having a separate campaign for content network, while i'm taking keyword performance report for the content network campaign, i'm getting this in my report? for some keyword the report is showing that the delivered match type is "Content" and for few keywords the report is showing that the delivered match type is "Broad". Can anyone explain me how the content campaign is serving the ad?

   

  
  

    

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!

• 08-20-2008 2:14 PM In reply to

  • BrianH - MSFT
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  • Joined on 03-12-2008
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  How the keyword delivered match type shows "Broad" in Content Network?

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  Hi Rathna,

  I think you have just answered your own question. Content will show up as using the Broad match type.

  Thank you,

  Brian H - MSFT

   

• 08-21-2008 1:36 AM In reply to

  • rsrathnaraj
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  • Joined on 04-14-2008
  • India
  • Posts 38

  How the keyword delivered match type shows "Broad" in Content Network?

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  Hi Brian, Thanks for your reply. As per your point, in content network the ad is getting displayed based on "Broad" match type. That's fine. But in report why the adcenter is showing the delivered match type as "Content" as well as "Broad". The adcenter can follow either one of the match type for the content network. On seeing these two match types(Content & Broad) in the report makes me to get confused.

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!