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Lost of impression but no clicks

• 08-13-2008 5:29 AM

  • Shruti
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  • Joined on 08-13-2008
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  Lost of impression but no clicks

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  Hi Guys,

  I have recently start PPC on MSN...I am receiving lots of impression but not even one click. I went through the add copies. There are varieties of add copies and the impression received are also through varieties of keywords. 

  The position of my add was also good.....than also out 2000 impression I didn't received even 1 click......

  What could be the possible problem?

  Please help! 

  Thanks

  Shruti 

• 08-15-2008 4:35 AM In reply to

  • Eloi Casali
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  • Joined on 06-16-2008
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  Lost of impression but no clicks

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  I am not sure about your position, but they might be the problem... what do you mean by good?

  I find that I usually need to be above position 4 to get any CTR above 0.10%, so this might be one of the factors... Have you tried splitting your campaign out into many ad groups so you can present the searcher with even more tailored ads? I tend to find that 4-5 keywords per ad group (not including match types) works well...

  Let me know how it goes!

  Eloi Casali - SEM Consultant for Digitas, part of the Publicis Groupe

• 08-18-2008 9:13 AM In reply to

  • rsrathnaraj
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  • Joined on 04-14-2008
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  Lost of impression but no clicks

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  Hi Shruti, I think the adcopies which you are having in your account is not having strong "Call to Action" terms. That's why you are not getting any clicks. Try with different adtext with strong call to action terms in your adcopy. Use keyword insertion in your adcopy. Follow the instructions given by adcenter in the "Adcopy Best practise" guide. If the adcopy is not performing well means delete those adcopy and try with some new adcopy which is more relevant to your service. Do an analysis on your competitot site and adcopies and try to differentiate from your competitors. Let me know how it works for you.

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!

• 08-20-2008 5:58 PM In reply to

  • Keith-AdCenter
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  • Joined on 08-19-2008
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  Lost of impression but no clicks

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  Hello Shruti;

  There could be any number of factors to contribute to this.   I recommend calling standard support at 866-518-5689 so that support can look closely into your account, and provide optimization recommendations.

   2000+ impressions and no clicks is definately an issue, and i can't see position would be a factor.   Higher poition does provide a higher click through rate, but you should still see SOME action.

   I would not recommend making many ad groups and spread your keywords around.  I understand what the previous poster is saying,  but dynamic text insertion will accomplish this, and provide more relevancy.

  Also,  at this point, historical data plays a role.  Try copying everything over to a new campaign/ad group and delete the poor performing one.  With 2000 impressions and 0 clicks, it's deemed a poor performing ad.   Wipe the historical data and try again.