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Difference in Imp & Clicks in adgroup & keyword level

• 07-30-2008 5:52 AM

  • rsrathnaraj
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  • Joined on 04-14-2008
  • India
  • Posts 38

  Difference in Imp & Clicks in adgroup & keyword level

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  Hi All,

   

   Why there is a difference in Imp and clicks in between adgroup level and keyword level?

  For e.g I'm having an adgroup named "Test", for this adgroup the impression is showing as 100 & Click is 15, while i enter into that adgroup(Test) and found that the impression is showing as 55 and click is 3. 

  Did any one facing the same issue?. 

   

  Thanks,

  Rathna 

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!

• 07-30-2008 2:35 PM In reply to

  • BrianH - MSFT
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  • Joined on 03-12-2008
  • Posts 116

  Difference in Imp & Clicks in adgroup & keyword level

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  Hi Rathna,

  We have noticed this issue from our side as well, its not just you. I have ensured the data grid issue was escalated to the support team for investigation. Right now, the best report to follow will be from the reports tab. Much more information and customizable.

  Thank you,

  Brian H - MSFT

• 07-31-2008 5:00 AM In reply to

  • rsrathnaraj
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  • 
  • Joined on 04-14-2008
  • India
  • Posts 38

  Difference in Imp & Clicks in adgroup & keyword level

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  Hi Brian,

   

   Thanks for your clarification and suggestion.

   

  Thanks,

  Rathna 

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!