Hi Charles, thanks for your kind answer. I do have some questions on keyword insertion on web interface, though the problem I mentioned here is in the desktop application.
Hi Brian, the problem is the blanket of ad title writing only allows 35 characteristics.
For example, I bid on "gift card", "gift cards", "giftcards". My title should be similar to "Very Nice Gift Cards". So I should write ad titles as: Very nice {keyword:gift cards}. But the application doesn't know this is a keyword insertion, and doesn't allow me to write such a title just because it is more than 35 characterisctics.