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Is there anyother way to "Reactivate" the "Dead" Keyword?

• 04-22-2008 12:03 AM

  • rsrathnaraj
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  • Joined on 04-14-2008
  • India
  • Posts 38

  Is there anyother way to "Reactivate" the "Dead" Keyword?

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   Hi All,

   

  As per adCenter if a keyword is not getting any impression for 30 days the keyword will go to "dead" state. Whether the ad will be served for the dead keyword when there is an search for the keyword?

  (or )

    Can anyone say how can i reactivate the dead keyword in adCenter? 

   

  Thanks,

  Rathna 

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!

• 04-23-2008 5:59 PM In reply to

  • BrianH - MSFT
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  • Joined on 03-12-2008
  • Posts 94

  Is there anyother way to "Reactivate" the "Dead" Keyword?

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  Hi Rathna,

  You can 'resurrect' the 'dead' keywords mainly by optimizing 3 things: ads, keywords, and landing pages. All 3 of these points must be relevant with each other. You may also visit the Editorial Guidelines section for additional tips for your campaigns/ad groups. Once you have completed this above optimization, bids and budget will also be a large factor in allowing your ads to deliver consistently. Here is an additional link to view informative adCenter videos. You may also visit http://www.adexcellence.com for additional tips to increase your RIO.

  Thank you,

  Brian H - MSFT

  Filed under: videos, relevent, optimization

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