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MS adCenter Analytics and Pre-Click Analysis

• 04-14-2008 9:22 PM

  • WinkResearch
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  MS adCenter Analytics and Pre-Click Analysis

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  I've been reading a lot about MS adCenter as of late.  I consider myself fairly tool agnostic myself (different clients require different solutions.  Any vendor or web analyst that doesn't say that to your face is, well, isn't honest.).

  One MS piece says:  "understand audience behavior from click to conversion".

  Well...what if I want to understand audience behavior from the pre-click period?  Doesn't pre-Click analysis give us some greater insight into what an audience is trying to achieve?

  Just throwing it out there.

   

   

   

   

  Check out my blog at Wink-Research.com

• 04-15-2008 11:48 AM In reply to

  • Darrin Wood - MSFT
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  • Joined on 03-19-2008
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  MS adCenter Analytics and Pre-Click Analysis

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  Hi there,

  Can you explain what you mean by "pre-click?"

   Thanks,

  -D

  Darrin Wood | Sr. Product Manager, Analytics
  Microsoft Advertiser & Publisher Solutions

• 04-15-2008 8:25 PM In reply to

  • WinkResearch
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  MS adCenter Analytics and Pre-Click Analysis

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   Sure -

   Pre-Click analysis can include a number of methods *before* a user ever arrives at your site.  

   It can include analysis of organic search terms to figure out what people were originally searching for before coming to your site.  It can include page rank and inbound link examination.  It can include examining where those inbound links are located on the Internet and in which context are they getting placed.

  Pre-Click analysis can be intensely difficult even for veteran web analysts.  Is there any thinking going into the tool around Pre-Click?
  

  Check out my blog at Wink-Research.com

• 04-17-2008 12:54 PM In reply to

  • Darrin Wood - MSFT
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  MS adCenter Analytics and Pre-Click Analysis

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  Thanks for the detailed explanation. We do not currently have a major focus on this area.

  Darrin Wood | Sr. Product Manager, Analytics
  Microsoft Advertiser & Publisher Solutions

• 04-18-2008 7:46 PM In reply to

  • WinkResearch
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  • Joined on 04-14-2008
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  MS adCenter Analytics and Pre-Click Analysis

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  Asked and answered!  Thanks! 

  Check out my blog at Wink-Research.com

• 04-18-2008 7:50 PM In reply to

  • Darrin Wood - MSFT
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  • Joined on 03-19-2008
  • Redmond, WA
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  MS adCenter Analytics and Pre-Click Analysis

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  Sure, no problem. One of my colleagues will probably post a few questions for you; he’s very interested in the concepts.

  Darrin Wood | Sr. Product Manager, Analytics
  Microsoft Advertiser & Publisher Solutions