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Why is Microsoft Publisher Closed to the public?

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  • 03-18-2008 9:12 AM

    Why is Microsoft Publisher Closed to the public?

    I don't get it.

     If Microsofts biggest threat it Google Adsence, why is the Microsoft Publisher program closed to the public?

    If publishers can't quickly and easlie sign up, the whole system fails IMO.

     I've been trying to get my sites into the program for over 2 years, with zero success.  Over 1.5 million impressions daily.

     

    Does anyone else agree with me?  And what advantages does MS have keeping such an important product crippled? 

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  • 03-18-2008 10:47 AM In reply to

    Why is Microsoft Publisher Closed to the public?

     I want to see Microsoft Publisher goes public as well.

  • 03-18-2008 2:00 PM In reply to

    • sri_gan
    • Top 150 Contributor
    • Joined on 03-18-2008
    • USA
    • Posts 1
    Why is Microsoft Publisher Closed to the public?

    Sam,

    I think, MS competitor is Google Adwords and it is a success not because of publisher (Adsense), its because of the search engine and the way Google display itself outside as a technology company.  Adsense to an extent hurt the Google branding, because it adds a extra load of work to track down click fraud and some advertiser don't even want content match at all.

    MS has lot of websites on its own which can perform the publisher work (e.g MSN, MSNBC etc..) So in reality MS doesn't need publishers to promote it's Adcenter product, but for Google the story is different, it trying to evolve out as portal like Yahoo or MSN now.

     I think that makes a huge difference, don't you think.

    With Regards,
    %Ganesh
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  • 05-09-2008 10:49 AM In reply to

    • duper
    • Top 200 Contributor
    • Joined on 05-09-2008
    • Posts 1
    Why is Microsoft Publisher Closed to the public?

    Have to agree with the OP .. Microsoft needs to compete with Adsense if its offering is to be complete.

    Google's prices on Adwords are ultimately driven by their supply of inventory across their network.  Adsense adds huge supply to their inventory, hence lowering prices to their Adwords customers.  If MIcrosoft is to limit its advertiser's to a very finite inventory (MSN. MSNBC, IM, Facebook etc), advertisers get less reach, and ultimately will pay higher prices.

     Let's go MSFT, you have had enough time ... let's see an Adsense competitor ... steal some inventory supply from Google ... disrupt the market already!!!!    Publishers want choice too!  I think MSFT would be surprised on how many publishers would love to differentiate their sites by not having to use Adsense.

     duper

    new favorite site:  http://www.startjoint.com - a pretty slick search site

    my site: http://www.slickscreen.com - a four panel non-overlapping browser

     

     

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  • 05-22-2008 10:16 PM In reply to

    Why is Microsoft Publisher Closed to the public?

    I have nothing new to announce on this front, except the interest form is updated. https://advertising.microsoft.com/publisher 

    If you want to share that link, please do.

    -Chris

     

    Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.
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  • 07-16-2008 2:09 AM In reply to

    • panda
    • Top 500 Contributor
    • Joined on 07-16-2008
    • Posts 1
    Why is Microsoft Publisher Closed to the public?

    Well said Sam.

    The way I see it is ... if they do not want you to provide them an income - give it to Google

    regards

    panda

  • 07-18-2008 6:35 PM In reply to

    Why is Microsoft Publisher Closed to the public?

    We are adding more Web publishers and just posted some new information to our adCenter blog:

    A New Microsoft Advertising Pilot Program for Web Publishers Now Open via adCenter

    Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.
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  • 08-03-2008 12:34 AM In reply to

    • Jonny
    • Top 100 Contributor
    • Joined on 08-03-2008
    • Posts 2
    Why is Microsoft Publisher Closed to the public?

    Chris, thank you for the information, however what I'm wondering and webmasters who are not from the US, are they going to eventually have the chance to sign up as a publisher? I'm not talking from your professional stance, however from a more personal one, as if I was asking "Do you believe/think that adCenter Publisher will open up internationally?".

    I mean like YPN, they have been in US-mode for over 3 years, will this be the same case with adCenter Publisher e.g. Is there an interest from Microsoft to open up this program to the international market, as at current, I would like to get my hands on this publishing service - as I'm using your advertising adCenter service.

    Thank you very much! :)

    Jonathan Jones - UK
    Vlexo.com | FlickCabin.com

  • 08-04-2008 1:50 PM In reply to

    Why is Microsoft Publisher Closed to the public?

    Hi Jonny,

    Thank you for using the forum. We don't have any information at this time about about when the pilot might expand to other regions. It's clear from this forum and other discussions that there is some interest internationally. At this time, however, the publisher service is still in a private pilot and limited to US only. As mentioned, we will evaluate customer interest and product performance as we move through the private pilot, but we have no specific launch plans to announce.

    If the pilot is expanded, we will share that information here.

    -Chris

     

    Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.
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  • 08-05-2008 9:56 AM In reply to

    • Jonny
    • Top 100 Contributor
    • Joined on 08-03-2008
    • Posts 2
    Why is Microsoft Publisher Closed to the public?

    Thanks Chris! I can only hope it would launch internationally as there is no one as a big as Google which have done this, if Microsoft came into the equation, bang, you'd be a competing service, an actual one, not like the small time publisher groups. 

     I have one more question, I'm wondering, how long has adCenter Publisher been in private beta?


    Thanks!

    Jonathan Jones - UK
    Vlexo.com | FlickCabin.com

  • 08-05-2008 3:58 PM In reply to

    Why is Microsoft Publisher Closed to the public?

    Thank you Jonathan.

    We will be sharing this kind of feedback from customers with the team. As for how long, although the pilot started earlier this year, it is just now adding more users. I would encourage US based publishers who are interested to sign up on the interest form.

    http://advertising.microsoft.com/publisher

    -Chris

    Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.
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  • 08-05-2008 4:09 PM In reply to

    Why is Microsoft Publisher Closed to the public?

    I thought it was worth pointing out, there has been some confusion between the adCenter Publisher pilot and the Content Ads beta. They are different programs. My colleague, Carolyn Miller, does a good job in this post explaining the Content Ads beta.

    http://adcentercommunity.com/blogs/advertiser/archive/2008/08/05/Top-5-Best-Practices-for-Microsoft-Content-Ads.aspx

    -Chris

    Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.
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  • 08-15-2008 4:41 AM In reply to

    Why is Microsoft Publisher Closed to the public?

    Gaaah.... internet technology is more advanced in the UK than in the US (talking about the infrastructure here, not the software) so why do these pilots keep being released in the US before the UK??

    I know you have a larger market share there, but given that UK is Advertising land and that users in the UK are very web-savvy, it makes sense to let us test your new products and releases here too... :(((

    Eloi Casali - PPC Manager, Optimiser & Enthusiast at SiteVisibility, the Specialist Search Engine Marketing Agency
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