adCenter Analytics Blog - All Comments

re: Don’t Be Overwhelmed By Data

LonghornKate — Sat, 13 Dec 2008 04:52:46 GMT

Great article, I really like how you broke everything down from start to finish.

re: Don’t Be Overwhelmed By Data

Kun Dang — Fri, 12 Dec 2008 01:14:56 GMT

In the information age, it's easy to gather lots of data. Keeping things in perspective and on relevant to the objectives of your client is much harder once you are swamped with information overload.

re: Don’t Be Overwhelmed By Data

Rodrigo Vargas — Thu, 11 Dec 2008 21:32:09 GMT

Wow, Vanessa again. You write very well...Thanks for this information(the robots article was very good too). I enjoy read you.

Thanks

Rodrigo

re: Don’t Be Overwhelmed By Data

Blake Cahill — Thu, 11 Dec 2008 17:33:55 GMT

Vanessa - thank you for the mention of Visible Technologies in your post. Excellent post and point of view on the piles of data that marketers can and should measure. It's a jungle out there for many your providing expert advice is sure to aid many attempting to better measure both search and social efforts.

Blake Cahill

Visible Technologies

re: Don’t Be Overwhelmed By Data

Ben McKay — Thu, 11 Dec 2008 16:59:07 GMT

Really enjoyed the read Vanessa - excellently put together. You really can write! Big fan of your Jane and Robot website...always looking forward to seeing new content written by you or your team over there as it's always so succinctly put together - highlighting the bits we all want to learn about.

Thanks very much. Totally agree Will regarding the Excel plugin - very useful indeed regarding a wide range of SEM uses.

Thanks again,

Ben

re: Don’t Be Overwhelmed By Data

Will Critchlow — Thu, 11 Dec 2008 13:24:41 GMT

Great stuff Vanessa, as usual...

I like the stuff that Microsoft is putting out to help with a lot of this. I am a particular fan of the keyword Excel plugin (maybe a throw-back to my Excel-monkey days). I hope you are pushing them to create even cooler stuff.

If I may gently spam for a moment, I found the conversation about tracking and monitoring interesting as there is a new version of reputation.distilled.co.uk coming any time now...

re: 7 Biggest Mistakes of Web Analytics

Ron Spinner — Tue, 09 Dec 2008 09:44:14 GMT

I agree that tagging is frequently done poorly. That is why I recommend for companies who don't have the resources to insure proper tagging --to use log file analysis packages. There is no implementation needed for non ecommerce sites. The only optional implementation is a permanent cookie to follow repeat visitor.

No danger of coming to the wrong conclusions based on poor tagging. Set and forget!

re: 7 Biggest Mistakes of Web Analytics

Bjoern — Tue, 02 Dec 2008 14:56:26 GMT

From my perspective, one of the biggest mistakes starts even before the implementation: And that would be focussing your web-analytics strategy on a software tool and not on the persons and processes from which you expect your results.

I'm always amazed how big organizations spend six-figure-sums for web analytics software only to have the good feeling they're doing web-analytics, but without having the people or the processes in places that could lead to data-driven recommendations and finally action

re: adCenter Analytics Beta Refresh – Check Out The New Features

Darrin Wood - MSFT — Fri, 31 Oct 2008 17:32:55 GMT

Hi Sean -

Thanks for the comment and your participation within the adCenter community site. I checked out the system requirements for Silverlight (www.microsoft.com/.../faq.aspx) and noticed that currently support is provided for Windows and Mac OS. Linux support is being addressed through Moonlight by the Mono Project (www.mono-project.com/Moonlight).

Thanks,

-D

re: adCenter Analytics Beta Refresh – Check Out The New Features

Sean Carlos — Fri, 31 Oct 2008 07:37:40 GMT

Please do keep in mind that Microsoft is releasing Silverlight on the world before delivering true cross platform compatibility, i.e. Linux support (for those who don't know, there isn't any).

There would be nothing wrong with a Flash killer if the solution weren't a web killer at the same time. While I really do want to see Microsoft succeed on the web (Google is great, but all companies need healthy competition), it isn't clear to me that Microsoft is really committed to a platform agnostic web.

Please insure that your Silverlight integration remains an optional, as for some, Microsoft's current answer is "it ain't for you, you're out of luck".

re: Are You Doing Anything Differently During The Downturn?

Eloi Casali — Thu, 23 Oct 2008 09:47:30 GMT

Oh and here:

www.hitwise.co.uk/.../creditcrunch.php

re: Are You Doing Anything Differently During The Downturn?

Eloi Casali — Thu, 23 Oct 2008 09:44:11 GMT

NMA and Hitwise are now starting to report that searches for "scond hand" goods are up 22% in the UK.... People are going to be influenced by prices offerings, lets be ready!

www.nma.co.uk/.../UK+web+searches+for+second+hand+goods+up+22.html

re: 12 Steps To Effective Online Budget Allocation

Andrey Lysenkov — Wed, 22 Oct 2008 12:33:01 GMT

Great article, very informative. Thanks for the great stuff.

re: 12 Steps To Effective Online Budget Allocation

Mel Carson - MSFT — Mon, 20 Oct 2008 20:48:36 GMT

Thanks for the feedback Jesse - I know what you mean about 12 Steps :-) Now is a perfect time to re-assess techniques and test new environments. It doesn't have to be doom and gloom!

re: 12 Steps To Effective Online Budget Allocation

Jesse — Mon, 20 Oct 2008 20:37:51 GMT

Mel,

Great article, although I typically shy away from 12 step programs, this one makes sense. I think the two points that should be taken to heart are retention and optimization. There are no truer words than the customers you have are much cheaper to convert than customers that have never heard of you. Optimization is a great practice to take on in slow times because typically you are less busy, use some of that spare time to make your site as good as possible.