Microsoft adCenter Community

Vanessa Fox Audio Interview - SEO & Web Analytics

Mel Carson - MSFT — Sun, 13 Apr 2008 21:25:00 GMT

One of the best things about attending search marketing conferences, is the opportunity to get up close and personal with the speakers and moderators who are always willing to impart their wisdom and experience.

At Search Marketing World in Dublin a couple of weeks ago, Vanessa Fox kindly agreed to have a chat for 10 minutes (in a very noisy corridor) about search engine optimisation (SEO) and analytics, and how marketers can use analytics to inform decisions they make about what and how to optimise.

Vanessa is Entrepreneur in Residence at Ignition and is features editor at Search Engine Land.

Ian Thomas Interview - Gatineau, adCenter Analytics & Beyond

Mel Carson - MSFT — Wed, 09 Apr 2008 07:38:00 GMT

A few weeks ago, on a typically dark and rainy day in Seattle, I bumped into Ian Thomas, Microsoft's Director of Customer Intelligence. He kindly agreed to have a chat about web analytics for the adCenter Analytics Blog.

In this interview, Ian takes us though his role, the story behind the adCenter Analytics Beta and what customers can expect from the team in the next few months.

Web Analytics & The adCenter Add-in for Excel 2007

Mel Carson - MSFT — Wed, 12 Mar 2008 22:03:00 GMT

With the recent upgrade to adCenter Analytics, it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we’ll be doing just that, but I wanted to point out some other media we’ve designed for another product that compliments adCenter Analytics exquisitely.

The adCenter Add-in for Excel 2007 is the perfect tool to help you take action on the key learnings adCenter Analytics provides you about your site.

When it comes to keyword research, the adCenter Add-in can make suggestions and provide volume and forecast data to help you capitalise on search terms that are successfully converting on your site. It can also give you ideas for similar keywords if you’re finding some of your site’s pages are not quite hitting the right note with your visitors, not forgetting demographic and geographic intelligence too. All in the very powerful format of Excel 2007.

So take a look at the adCenter Add-in Demos my colleague Jason Yormark designed, and use them to help take action on your analytics reports.

Click this link to view the adCenter Add-In Tutorials