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  • Web Analytics & The adCenter Add-in for Excel 2007 Thursday, March 13, 2008 by: Mel Carson - MSFT 1 Comments

    With the recent upgrade to adCenter Analytics, it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we’ll be doing just that, but I wanted to point out some other media we’ve designed for another product that compliments adCenter Analytics exquisitely.

                                                                                               

    The adCenter Add-in for Excel 2007 is the perfect tool to help you take action on the key learnings adCenter Analytics provides you about your site.

    When it comes to keyword research, the adCenter Add-in can make suggestions and provide volume and forecast data to help you capitalise on search terms that are successfully converting on your site. It can also give you ideas for similar keywords if you’re finding some of your site’s pages are not quite hitting the right note with your visitors, not forgetting demographic and geographic intelligence too. All in the very powerful format of Excel 2007.

    So take a look at the adCenter Add-in Demos my colleague Jason Yormark designed, and use them to help take action on your analytics reports.

    Click this link to view the adCenter Add-In Tutorials

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