adCenter Blog for Advertisers - All Comments

re: 2008 adCenter Recap & What 2009 Will Bring...

matt mcgowan — Tue, 06 Jan 2009 13:58:39 GMT

Happy New Year to you as well! Looking fwd to seeing the London AdCenter team at www.searchenginestrategies.com/london

re: Updates to adCenter keyword research tools

Belle — Sun, 04 Jan 2009 02:06:48 GMT

Awesome, great job!

re: adCenter Bulk Changes and Uploads

Kristee Bingham - MSFT — Mon, 29 Dec 2008 23:10:23 GMT

There is a way to bulk edit param2 & param3 files via the adCenter Web UI at the Ad Group Level.

1. Click on the Campaign you wish to Edit.

2. Click on the appropriate Ad Group.

3. Click on the Keywords tab.

4. Click on Edit Keywords.

5. Click on Export to Excel.

6. You’ll be able to edit Param2 and Param3 from the bulk sheet.

I hope that helps!

re: adCenter Keyword Expansion PPC Best Practices Checklist

David Lu — Sat, 20 Dec 2008 01:03:01 GMT

You can also use special characters as a keyword? Then that'll be cool since it's lower competition.

re: Q and A with Qi Lu, Microsoft's new President of the Online Services Group

Tina Kelleher - MSFT — Tue, 16 Dec 2008 20:22:41 GMT

I believe Live Search falls under a different leader, but Dr. Lu will be working closely with all groups that align with his.

re: Q and A with Qi Lu, Microsoft's new President of the Online Services Group

Srednarb — Fri, 12 Dec 2008 09:05:51 GMT

Will he also handle live search improvements?

re: Customizing Your Holiday Ads with adCenter Dynamic Text

Tina Kelleher - MSFT — Thu, 11 Dec 2008 22:00:00 GMT

Yes, dynamic keyword insertion is possible... please see Charles Thrasher's post on Dynamic Text for a thorough explanation and walk-through:

adcentercommunity.com/.../dynamic-text.aspx

Thanks! :-)

re: Customizing Your Holiday Ads with adCenter Dynamic Text

Terry Howard — Thu, 11 Dec 2008 14:49:29 GMT

Can we put the dynamic keyword insertion in the destination URL? In Google we can, in Yahoo we cannot. The result is landing page tests are possible in Google, but not in Yahoo (as we like to pass the keyword data along in the lead that is generated). What's the status in AdCenter for this?

re: adCenter Bulk Changes and Uploads

Tim Daly — Thu, 11 Dec 2008 09:40:40 GMT

How do you update Param2 or Param3 through the Import Campaign function?

re: Search & Display - Research That Proves Multi-Format Campaigns Add Value

Will Critchlow — Mon, 01 Dec 2008 13:12:18 GMT

This is very interesting - I've just written a short piece about it on our blog (hope you don't mind me spreading the word with your pictures).

Do you have any insight into my question at the end of my post:

"Presumably most of the search traffic that display advertising drives is branded queries - and most brands rank for their brands, so the mechanic of why PPC is causing such a large uplift when combined with display is still not entirely clear to me."

re: Is a Competitor Bidding on Your Trademark?

trademark — Wed, 26 Nov 2008 20:02:36 GMT

This is a very serious issue nowadays, and I'm glad AdCenter is now addressing this in a more formal way.

re: Updating adCenter Bids - Quick and Easy Tips

Eloi — Thu, 20 Nov 2008 18:21:29 GMT

Now that's a neat, time saving tip. Thanks AdCenter!

re: Finders, Keepers…How To Find Your Ad!

FourPx — Mon, 17 Nov 2008 14:04:46 GMT

Very Useful post and really a good optimization techniques which should be kept in mind for better results in PPC. If everyone follows these optimization techniques in their campaign mangement, the success rate will be very high.

Thanks

FourPx

re: Finders, Keepers…How To Find Your Ad!

Ali Kheradvar — Mon, 17 Nov 2008 06:32:22 GMT

This is a very good post. I found it useful.

Thx

re: PPC, Credit Crunch & The BRG (Big ROI Gap) – PubCon 2008

TeasasTips — Sat, 15 Nov 2008 05:47:57 GMT

You certainly must adapt and adopt as the internet marketing landscape changes. Otherwise you will be utilizing yesterday's efforts on todays marketing work space.