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AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 06-11-2008
Refining Your Audience

In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique was not without risk. Negative keywords are...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 06-05-2008
Qualifying Traffic with Negative Keywords

In a previous post ( Different Engines, Different Tactics ), I made the point that different tactics may be more effective for different search engines. In short, it's all about traffic volume. Microsoft offers the opportunity to bid aggressively on your core keywords, head terms rather than tail...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 05-29-2008
Different Engines, Different Tactics

We hear from some adCenter customers that they'd like more traffic; in this post I'll be sharing some tips to maximize and potentially increase your adCenter traffic to make the most of the time you spend in adCenter. Some advertisers optimize their pay per click campaigns for other engines and...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 05-27-2008
adCenter spring upgrade: campaign management updates

Over the weekend the adCenter team performed an upgrade to the user interface. Here are some details about some of the features you'll be seeing when you log in, some of which came about due to feedback from our customers. One request we've heard from you is to add performance totals to the data...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 04-28-2008
Tips for preventing your budget from exceeding prematurely

Have there been days you experienced a sudden spike in impressions? Here are a couple easy ways you can protect your budget from exceeding prematurely. 1- Use Budget per Day Option: With this new budgeting option, you can control your campaign costs by stopping ad exposure if you set a maximum daily...

Posted to adCenter Blog for Advertisers (Weblog) by Lara Hanif - MSFT on 04-25-2008
Your adCenter Questions Answered: Part I - Negative Keywords, Excel Bulk Uploads and Editing

Today, Kate Newton from our London office addresses some burning queries! Cheers Mel A fter a quick poll of the adCenter Team we’ve found out the questions that matter to you the most. The good news is that there wasn’t that many (which means you’re all fast becoming adCenter adExcellence Experts). Hoorah...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 03-20-2008

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Browse by Tags : negative keywords

AdCenter Optimization Quick Reference Guide

Refining Your Audience

Qualifying Traffic with Negative Keywords

Different Engines, Different Tactics

adCenter spring upgrade: campaign management updates

Tips for preventing your budget from exceeding prematurely

Your adCenter Questions Answered: Part I - Negative Keywords, Excel Bulk Uploads and Editing

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AdCenter Optimization Quick Reference Guide

Refining Your Audience

Qualifying Traffic with Negative Keywords

Different Engines, Different Tactics

adCenter spring upgrade: campaign management updates

Tips for preventing your budget from exceeding prematurely

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