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Sign up to test the adCenter Desktop Beta

We're piloting a new campaign management application, the adCenter Desktop Beta , that enables you to manage your adCenter accounts and campaigns from your desktop. The adCenter Desktop Beta allows you to: Quickly navigate through multiple accounts Copy and paste keywords, negative keywords, match...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 07-15-2008
Microsoft adCenter Add In For Excel - Keyword Suggestion Tutorial

In our ongoing tutorial series, this week we continue the Add In For Excel series with the Keyword Suggestion Tutorial. This is a great feature that can help you build out your keyword lists not only for your adCenter campaigns, but for other advertising platforms as well. The Microsoft adCenter Add...

Posted to adCenter Blog for Advertisers (Weblog) by Jason Yormark on 07-09-2008
Quick and easy keyword expansion tips for your paid search campaigns

Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there are certainly best practices to explore. Keep the following...

Posted to adCenter Blog for Advertisers (Weblog) by Alan Amerault - MSFT on 06-20-2008
AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 06-11-2008
Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial

A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel. This week we follow up with an actual look at how to use the tool using the Keyword Wizard option. The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools...

Posted to adCenter Blog for Advertisers (Weblog) by Jason Yormark on 06-04-2008
Announcing the adCenter Desktop Beta

This morning during his keynote at SMX Advanced , Kevin Johnson, President, Microsoft Platform & Services Division, mentioned a new adCenter tool we're piloting called the adCenter Desktop Beta. The adCenter Desktop Beta is a free tool that enables advertisers and agencies to bulk manage their...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 06-03-2008
Keyword research with the adCenter Add-in Beta for Excel 2007

To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in . Keyword Extraction: extract a list of popular keywords from a specified Web site. Keyword Suggestion...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 04-22-2008
Microsoft adCenter Add In For Excel - Overview Tutorial

Looking for some additional keyword and optimization tools to help you better manage your advertising campaigns? Interested in a terrific solution for free? The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel...

Posted to adCenter Blog for Advertisers (Weblog) by Jason Yormark on 04-22-2008
Keyword research: what can you learn from a word?

What’s the story of "chocolate"? As learned from data freely available to all adCenter users via the adCenter Add-in for Excel : There are more searches for Chocolate in February than any other month, but there are notable peaks throughout the year in June and October (a demonstration of appropriate...

Posted to adCenter Blog for Advertisers (Weblog) by Jorie Waterman -- MSFT on 04-15-2008
Focus on Non-Brand Terms to Boost Performance & Revenue

Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what if you don't have a well-known brand, or what if you...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 04-03-2008

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Browse by Tags : adCenter Add-in Beta for Excel 2007

Sign up to test the adCenter Desktop Beta

Microsoft adCenter Add In For Excel - Keyword Suggestion Tutorial

Quick and easy keyword expansion tips for your paid search campaigns

AdCenter Optimization Quick Reference Guide

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial

Announcing the adCenter Desktop Beta

Keyword research with the adCenter Add-in Beta for Excel 2007

Microsoft adCenter Add In For Excel - Overview Tutorial

Keyword research: what can you learn from a word?

Focus on Non-Brand Terms to Boost Performance & Revenue

Find an Answer

Unanswered Questions

Getting started with adCenter: creating campaigns

AdCenter Optimization Quick Reference Guide

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Keyword research with the adCenter Add-in Beta for Excel 2007

Microsoft adCenter Add In For Excel - Overview Tutorial

Keyword research: what can you learn from a word?

Focus on Non-Brand Terms to Boost Performance & Revenue

Understanding goals part 2: keyword metrics and the buying cycle

Understanding goals

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Microsoft adCenter Add In For Excel - Keyword Suggestion Tutorial Wednesday, July 09, 2008

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial Wednesday, June 04, 2008

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