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  • Microsoft Advertising Finance Event – London 9th December 08 Thursday, November 27, 2008 by: Mel Carson - MSFT 0 Comments


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    We’re holding a free half-day conference at our London offices on Tuesday 9th December.

    The idea behind the gathering is to arm finance sector advertisers with some insight and best practice, to help them navigate the industry's choppy economic waters successfully.

    We have a great line up of speakers ready and willing to impart their advice:

    Speakers & Agenda

    12-1pm       Lunch and registrations


    1pm            Welcome
                     

                      Chris Maples, Sales Director, Microsoft Advertising


    1.10            Advertising in a downturn and maintaining success

      
                      Duncan Parry, IPA Search Group Representative


    1.50           What’s happening in the Finance sector with search and MSN


                      Marie Thirlwall & Alastair Bruce, Microsoft Advertising


    2.20           Using Digital to increase consumer confidence in the finance sector


                     Alex Marks, Head of Proposition, Microsoft Advertising


    2.50           Break


    3.00           Optimising for success & efficiencies – Best Practice


                     Colm Bracken, Microsoft Advertising


    3.30           Case Study Best Practice


                     Display and search advertising working together NatWest Student Campaign


    4.00           Panel Discussion: How can digital help restore confidence in the finance sector


                     Facilitated by: Kieron Matthews, IAB


                     Panel Members: Chris Maples & Tom Pearman, Microsoft Advertising


                     Jon Beeston, Efficient Frontier


                     Mark Donnan, Moneysupermarket.com


                     Dan Kalinski, Royal Bank of Scotland Group


    4.45           Summary & Close

    We still have some space available so please Register Here

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