Today Microsoft and Rodale Inc. announced an agreement in which the two companies will collaborate to deliver relevant advertising to Rodale's portfolio of branded health, wellness and fitness Web properties. Under the agreement, Microsoft becomes the exclusive third-party provider of contextual and paid search advertising for Rodale's online network, including its key brands MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.
The contextual advertising with Rodale via adCenter Content Ads helps advertisers connect with health-conscious consumers in more effective ways by matching placements of text-based ads with Rodale's editorial content. This targeting functionality provides advertisers with an enhanced level of audience segmentation, and gives consumers an improved and more relevant online experience.
Rodale's extensive range of health and wellness Web sites includes MensHealth.com, Prevention.com, RunnersWorld.com, WomensHealthmag.com, Bicycling.com, OrganicGardening.com, BestLifeOnline.com, RunningTimes.com, and iYogalife.com. All are expected to begin providing Microsoft contextual advertising by the end of July, with paid search advertising to follow at a later date.
Find out more in the official press release on Microsoft PressPass.