June 2008 - Posts - adCenter Blog for Advertisers - Microsoft adCenter Blog and Forum Community

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UK Search & Display Research Plus adChamps Europe 2008 Thursday, June 26, 2008 by: Mel Carson - MSFT 1 Comments
Two pieces of European adCenter news today! Firstly, further to my post on UK PPC Research a couple of weeks ago, we've released some more compelling research into the effect of combining search advertising with display ads in online marketing campaigns... more
Survey: What would you like to see on the adCenter Community? Wednesday, June 25, 2008 by: Chris Norred - MSFT 0 Comments
We started the adCenter Community site 3 months ago as a place for customers to easily find all of our community information, blogs, and forums related to online advertising. The response from our customers, partners, and industry influencers has been... more
Language and market distribution vs. targeting on adCenter: what’s the difference? Tuesday, June 24, 2008 by: Lesley Regoso - MSFT 0 Comments
When creating a new campaign in adCenter, do you find yourself feeling a bit confused when it comes to understanding ad distribution by language and market (figure 1 in screenshot below) versus geographic targeting (figure 2 below)? Are you wondering... more
Quick and easy keyword expansion tips for your paid search campaigns Friday, June 20, 2008 by: Alan Amerault - MSFT 0 Comments
Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there are... more
adCenter billing: payment methods and what to do if your credit card is declined Thursday, June 19, 2008 by: Carolyn Miller - MSFT 0 Comments
As a follow up to yesterday's post about adCenter billing thresholds and the monthly billing date , here's more on billing. adCenter customers frequently have questions about payment methods and credit card declines, so here's a Q & A... more
adCenter billing: thresholds vs. monthly billing date Wednesday, June 18, 2008 by: Dejan Mitkovski - MSFT 0 Comments
adCenter customers often have questions about billing processes , so we'll be blogging more on this topic to make sure you have the info you need. Let’s start out by defining the topics being discussed today: Threshold – similar to a credit limit... more
adCenter campaign optimization service from adCenter experts Tuesday, June 17, 2008 by: Carolyn Miller - MSFT 0 Comments
For those of you looking for assistance with your adCenter campaigns, the adCenter QuickLaunch or Performance Improvement services could be right for you. The program is designed for advertisers in the U.S. and Canada and has two options. QuickLaunch... more
Getting started with adCenter: creating campaigns Friday, June 13, 2008 by: Kristee Bingham - MSFT 1 Comments
Logging in to adCenter for the first time can feel overwhelming. Where do I go? What do I do? No need to fear. We’ve put together a few things to keep in mind when maneuvering through the wonderful world of adCenter. This will be the first in a series... more