We have several updates to share today, starting with the launch of our new business-to-business brand, Microsoft Advertising. Our new look unites the power of MSN and Live Search with advanced platform technologies such as adCenter, Atlas, and DrivePM. What this means for you: actionable insight into your campaigns, more ways to drive advertising and media performance, and comprehensive expertise—all aligned to help you respond to a constantly changing marketplace.
Now, the latest updates from our friends over at Live Search. We've enhanced Live Search so that now there are more ways for searchers to research the products that you sell. Check out the new and improved features and functions including product searches, instant answers, consumer reviews, and product guides.
We also wanted to let you know about a new program we're launching called Live Search cashback. Live Search cashback combines Live Search with a comparison-shopping engine to bring consumers some of the best deals on the Web. Searchers who purchase products through Live Search cashback will be rewarded with a rebate. If you are a retailer or online merchant and want to learn more about how to qualify for participation, please visit the Microsoft Advertising website.
Lastly, we're currently conducting an invitation-only beta for ads on Live Search Mobile (http://m.live.com/) in the U.S. These shorter text-based ads, delivered by Microsoft adCenter, allow searchers to click on the ad's landing page or click-to-call the business directly from their mobile device. If you are interested please fill out the interest form for future consideration.
We hope you’ll take some time to check out these innovations from Microsoft Advertising and Live Search teams. You can also learn more on Microsoft PressPass.