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Recent adCenter Advertiser Blog Posts - March 2008 Subscribe RSS

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  Dynamic Text in adCenter Saturday, March 29, 2008 by: Charles Thrasher 5 Comments

  The Power of Parameters Several times I've emphatically stated on this blog that you can't nest one parameter inside another. It's time to eat my words. What's a parameter? How is it useful? And why are they nesting? (I'm forcibly... more
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  Your adCenter Questions Answered: Part 2 – Demographic Targeting Friday, March 28, 2008 by: Mel Carson - MSFT 5 Comments

  Today, Libby Thomas follows Kate's post last week on adCenter Bulk Editing & Negative Keywords with some know-how on adCenter's demographic targeting functionality. Cheers - Mel I n a nutshell, adCenter’s demographic targeting allows you to... more
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  Revisions to Microsoft adCenter Terms and Conditions: U.K., France, Canada, Singapore Thursday, March 27, 2008 by: Carolyn Miller - MSFT 1 Comments

  Today, adCenter customers in the U.K., France, Canada, Singapore received notice of an upcoming update to the adCenter Terms & Conditions. (These revisions were rolled out for U.S. customers earlier this year.) For a recap of the revisions, check... more
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  Use dynamic text to keep your ad text within limits Wednesday, March 26, 2008 by: Carolyn Miller - MSFT 9 Comments

  In adCenter, the ad title character limit is 25 characters and the ad description character limit is 70 characters. To stay within these limits when you are using dynamic keywords or placeholders, simply insert default text. This default text will display... more
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  Meet The Team: NY Search Media Strategists Monday, March 24, 2008 by: Jason Yormark 1 Comments

  While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising... more
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  Understanding goals part 2: keyword metrics and the buying cycle Friday, March 21, 2008 by: Jorie Waterman -- MSFT 3 Comments

  In part 1 of this series, I covered goals and the buying cycle. Today I'll talk about keyword opportunity and performance metrics to consider at various stages of the buying cycle and how you can derive actionable data from these. What types of metrics... more
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  Your adCenter Questions Answered: Part I - Negative Keywords, Excel Bulk Uploads and Editing Thursday, March 20, 2008 by: Mel Carson - MSFT 10 Comments

  Today, Kate Newton from our London office addresses some burning queries! Cheers Mel A fter a quick poll of the adCenter Team we’ve found out the questions that matter to you the most. The good news is that there wasn’t that many (which means you’re all... more
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  April 22-24: e-Commerce Summit, New Orleans Wednesday, March 19, 2008 by: Carolyn Miller - MSFT 1 Comments

  This spring, Microsoft is a sponsor of the e-Commerce Summit in New Orleans, April 22-24. Come join us and gather best practices, technology & infrastructure advice from attendees and members of the E-commerce Merchants Trade Association (ECMTA).... more

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