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  Recording of July Webcast with Program Manager Shamit Patel On adCenter API Version 5.1 Update Tuesday, July 22, 2008 by: Chris Norred - MSFT 0 Comments

  In case you missed the adCenter API Version 5.1 Update Webcast last week, you can listen and view it anytime online. Download the Live Meeting recording from the following zip file: http://adcentercommunity.com/videos/API_Live_Meeting_July_15.zip For best viewing experience, use Microsoft Office Live Meeting High\-Fidelity Presentation format including video playback. Download size will be larger and may take longer time to download. Use Microsoft Office Live Meeting Replay for quicker downloads. Installing Microsoft Office Live Meeting Replay Wrapper provides a rich way to view the recording for this format. You only need to download the Replay Wrapper once per computer. -Chris more
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  Find your adCenter ad on Live Search: "Where is my ad?" Flash tutorial Tuesday, July 22, 2008 by: Kelley Myers 0 Comments

  Here on the blog I've been writing about a new section of the Microsoft Advertising website that can help you find your ad in Live Search results. The Find Your Ad pages include tips for what to do when you don't see your ad in Live Search results. Last month in Finding your ad on Live Search , I spotlighted the "Where's My Ad?" Checklist . This month I want to call your attention to the Where Is My Ad? Flash tutorial . During the research the team conducted earlier this year we heard loud and clear that more videos would be helpful. So we poached one from our adExcellence accreditation program that helps you find your ad. This tutorial takes you step-by-step through how to make sure your ad is live and what to do if it isn't—it’s thorough, so settle in with a snack... more
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  SES San Jose Convention August 18-22, 2008 Monday, July 21, 2008 by: Chris Norred - MSFT

  http://www.searchenginestrategies.com/sanjose/ San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event! more
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  Summer Travel: Using local appeal to attract repeat business through adCenter Monday, July 21, 2008 by: Ryan Bigby - MSFT 0 Comments

  Like many outdoor enthusiast/ live music fans, my summer plans usually kick off in June with the annual Bonnaroo Music and Arts Festival in Manchester, TN, followed by a road trip from my home in Seattle to Quincy, CA, for the High Sierra Music Festival that’s held over the 4 th of July weekend. Not this year. The rise in gas prices have had a huge impact on my summer plans: last year, my flight to Tennessee was $100 cheaper. The road trip down to California is 725 miles one way -- with gas prices being what they are, I’d have to be crazier than Murdock to drive an RV on a 1,450 mile roundtrip adventure. While not everyone spends their summer vacations traveling thousands of miles to camp out at music festivals, most everyone can sympathize with altered (or even canceled) travel plans this... more
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  adCenter Analytics Beta Refresh This Week – Downtime Expected Monday, July 21, 2008 by: Mel Carson - MSFT 0 Comments

  We’ve been listening to your feedback and feature requests, and as a result will be upgrading the Microsoft adCenter Analytics Beta this week with some tools to give you more insight about your website's visitor activity. The new features will help you optimize your online and offline marketing campaigns for higher conversion potential. Starting on Wednesday July 23, as part of the upgrade, adCenter Analytics will be unavailable for up to three days . During this time, you'll be unable to access your Analytics profiles. However, your website data will continue to be collected and will be available after the upgrade is complete. After the upgrade, Analytics will offer these new features: A centralized, customizable dashboard where you can see key campaign performance indicators at a... more
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  A New Microsoft Advertising Pilot Program for Web Publishers Now Open via adCenter Friday, July 18, 2008 by: Chris Norred - MSFT 0 Comments

  - We frequently get questions in the adCenter Community about our plans for a publisher program. We started a private pilot program earlier this year and are now inviting more publishers. Microsoft’s self-serve advertising offering for publishers is still under development and is currently in a private pilot phase, being tested by select publishers who met the participation requirements. The private pilot phase began earlier this year. A private, phased approach allows us to learn more about customer interest in content advertising and provide guidance as to how we can improve the product and deliver the right features required to meet publisher and advertiser needs. It's our intention to continue to expand our high quality network and relevant audience gradually and intelligently over... more
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  Help improve your adCenter campaign performance with adCenter reports Thursday, July 17, 2008 by: Justin Vanning - MSFT 0 Comments

  Now that we’ve covered some of the reporting basics , let’s discuss some useful reports and things to look for in those reports to help point out trends and find areas for account growth. Ad performance report CTR - The ad performance report is a valuable report to run on a regular basis because it can help you to point out which ads are not performing. Having underperforming ads in your account can pull down the quality and CTR of your campaigns and cause them to cost more. So, if we run an ad performance report we can then filter the report by CTR to determine which ads are not performing the way we would like. Using a 3-4% CTR is a good start for determining the effectiveness of an ad. If you run the report and find that you have multiple ads that have CTRs below 1 or 2% then you should... more
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  2008 adChamps London Recap Wednesday, July 16, 2008 by: Jason Yormark 0 Comments

  On Friday, June 13th we hosted the 2nd round of adChamps, this time hosted in London under the watchful eye of our very own Mel Carson . As expected, the event was a huge success from sharing upcoming launches, to gatherng feedback from advertisers to help impact the way we do business. The following is the first of a few videos recapping this year's event and what some of our advertisers experienced. more

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